Since launching in 2016, Too Good To Go has raised over $30 million dollars and has expanded to 17 countries, including the U.S.This week on How I Built This Lab, Lucie talks with Guy about her company’s work to leverage the ‘horizontal power’ of consumers to collectively chip away at global food waste. Before long, Lucie and her new co-founders joined forces to create Too Good To Go, an app that enables restaurants and grocery stores to sell leftover items in ‘surprise bags’ at a significantly reduced price. Ĭollaboration is the new competition: that was French entrepreneur Lucie Basch’s philosophy when she approached a group of Danish founders who happened to be working on a similar food waste reduction app. See Privacy Policy at and California Privacy Notice at. But more than a decade after launch, Xero Shoes are sold around the world, with nearly $50 million in sales and a near-evangelical following. As their minimalist shoe line slowly expanded to ready-to-wear sandals and closed-toe shoes, Steven and Lena faced every imaginable obstacle for a small business: manufacturing meltdowns, a mountain of debt, anxious investors, a trade war with China, and an appearance on Shark Tank that resulted in an insulting offer. His friends began asking him to make sandals for them, and soon enough, he convinced his wife Lena to help him launch a do-it-yourself sandal kit business. After reading the best-seller Born to Run by Christopher McDougall and fashioning his own, thin-soled sandals that helped him fully feel the ground, Steven noticed he was running faster and having fewer injuries. In 2007, Steven Sashen went on a 5K run in his bare feet, an experience that felt so surprisingly natural that it led him to launch one of the best-known minimalist shoe brands in the world.
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